Business For Sale - Snowscene Ski and Board Turangi

Are you looking for a profitable lifestyle business?

Do you want to be busy in the 4 cold wet winter months [yes ONLY 4 months] and have the rest of the 8 months year off?

Do you want to ski lots midweek on fresh pow?

This could be the business for you.

Snowscene Ski and Board is for sale and you could be the next owner to take the business to another level. 

The current owners are looking to retire and pursue other interests. This would be a great opportunity for a young couple, family, or extended family to take over and keep building on the success this business has had for 44 years.

Yes, this is our 44^th season and we have been the same family owners since 1981, now being run by 3^rd generation family members.

For 44 years the snow has fallen every winter, some heavier than others, providing us with pretty much guaranteed income every year.

ABOUT US

We are predominantly a hire company and we specialize in ski, snowboard and clothing hire for beginner to intermediate skiers and boarders. Happy Valley at Whakapapa Ski Area is usually open from 1 July and a large part of the turnover would be generated from customers utilizing this beginner area.

A large growing segment of the business is the hireage of clothing and walk boots for snow play. This market has been steadily growing since the opening of Sky Waka at Whakapapa in 2018. A large portion of Whakapapa’s customer base is sightseers which will continue to grow. We see continued growth in this market and extra investment in clothing and investment would support this.

We have phased out of retail in the last couple of years, but we see a big opportunity to invest in a specialist ski and board retail shop in the northern Mt Ruapehu region. We would liken a shop like this to be not too dissimilar from Gnomes Ski Shop in Darfield – small town, close to the ski field and a destination store.

Snowscene acquired the Turangi Ski assets in 2022 and so has enjoyed the northern Ruapehu hire market to itself, with plenty of scope to improve. We are the only specialist hire company north of Mt Ruapehu.

You could add on other items such as mountain bikes and kayaks.

The business currently operates in Tokaanu, however this building is not for sale – a new owner would need to find their own premises.

The business would be best situated in Turangi where you can capture all the traffic that goes to Mt Ruapehu from SH1 and continue to service the western bays townships.

Maybe you already have a business or a building you can utilize – this business would be a great winter add-on.

The business is turnkey – all the gear is serviced and ready to go. Walk in and start hiring out on 1 July [or whenever Mt Ruapehu ski fields open – weather and snow dependent]. The business is good to go for the next 2-3 years without additional investment. There is a good amount of new gear ready to drop into the fleet as/when required. It would be beneficial though to spend a small amount on new rental gear every year so you don’t get hit with a larger than expected spend in a few years’ time.

BUSINESS

What you get –

• 540 sets of skis (includes 200 older tier 2 sets for school groups)
• 685 pairs of ski boots (includes 300 older tier 2 pairs for school groups)
• 186 snowboards/bindings (includes 80 older tier 2 boards for school groups)
• 200 pairs of snowboard boots (includes 60 older tier 2 pair for school groups)
• Plenty of ski poles, fiberglass for public use, aluminum for school groups
• Plenty of rental pants / jackets / suits / helmets / walk boots /goggles / sleds for both public hire and school groups.
• Retail stock in trade - Gloves/helmets/socks/goggles – value approx. 8-10k.
• 1 x Montana MC2000 crystal glide ski base grinder
• 1 x Montana MCS side edge grinder
• 1 x Venini 10 3 snowboard grinder with feed head
• 1 x GM-U base edge grinder with feed head (currently being used as a buffing machine)
• 1 x wide hot wax machine
• 1 x Wintersteiger wax buffing machine
• All the tools of the trade to perform ski/snowboard servicing and repairs
• 11 x ski storage racks, 4 x snowboard storage racks
• 6 x 240v plug-in boot dryers [51 pair total]
• All the assorted shelving/racking/displays etc required to hold all the gear.
• Assorted retail display shelves/racks
• Highly ranked website and domain name – snowscene.co.nz .
• Everything you need to operate the business and service the equipment. The gear is a good mix of newer and older gear.

Note: hire gear quantities are approximate.

PRICE

How do you value a business such as this? Make us an offer, you may be surprised

PREMISES

Tokaanu premises is not currently for sale.

Some options available include –

• 25 Turanga Place, Turangi – freehold land and building with extra storage sheds/container. Excellent profile and exposure to Highway 41, easy access, safe cul-de-sac and plenty of parking. See here for details. This was the original Turangi Ski Hire building and was purpose built. Land is zoned industrial. Plenty of space to live on site in a motorhome or shift a tiny home on site and let it out for 8 months on Airbnb. Perhaps move all the hire gear into a container over summer and set this building up as an Airbnb. Check it out HERE. Contact the owner at turangiski10@gmail.com
• 3 Turanga Place, Turangi – Leasehold, very good size shed. Was a boat shop. Contact us for details.
• 2/95 Atirau Road, Turangi – was the Tongariro Rafting business premises. Unsure of lease situation.
• Various empty shops in Turangi town centre.

Enquiries - please email hello@snowscene.co.nz